Aditya Birla Sun Life Insurance Company Limited

Aditya Birla Sun Life Insurance Company Limited

Aditya Birla Sun Life Insurance Company Limited (ABSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc. It is a part of Aditya Birla Capital Ltd (ABCL) and was merged on August 4th, 2000. ABSLI commenced its operations in January 2001, offering a wide range of products revolving around the customers’ requirements. The product range includes term plans, children’s plans, retirement, and pension plans.

ABSLI has expanded its footprints across the country through 386 branches, 6 distribution channels, 7 bancassurance partners, more than 90,000 direct selling agents, along with several other Corporate Agents and Brokers. The company has over 17 lac active customers and more than 13,000 employees.

Why opt for Aditya Birla Sun Life Insurance Company?

  • Variety of plans: 
  • ABSLI offers a wide range of insurance products specifically designed to cater to the different needs of the customers.
  • Flexible Premiums:
  •  The company gives you the flexibility to pay premiums monthly or annually based on your convenience.
  • Claim Settlement Ratio:
  •  Aditya Birla Sun Life Insurance has a high claim settlement ratio of 97.54%, ensuring that it is a credible insurer to buy insurance products.
  • Tax Benefits:
  •  The insurance products by ABSLI are eligible for tax benefits under Section 80C, 80CCC, and 10(10D) of the Income Tax Act, 2016.

Types of Life Insurance Products by Aditya Birla Sun Life Insurance

  • Term Plans: Aditya Birla Sun Life Insurance Company has 3 types of term plans that provide complete financial security at low premiums to your family in your absence.
  • Retirement plans: ABSLI retirement plans provide financial security in your retirement phase when your regular income stops. The retirement plans help in building a substantial corpus to lead a comfortable retirement life.
  • Health Insurance: ABSLI health plans give financial assistance in medical emergencies and protect your savings from rising medical costs while ensuring the best treatment for you and your family.
  • Child Insurance Plans: These plans by ABSLI help you financially secure your child’s future right from education to marriage while giving wings to their dreams even in your absence.
  • ULIPs: ABSLI ULIP plans offer you the dual benefit of life cover and grow your money by investing in different avenues. You can also customize ULIP plans according to your requirements.
  • Savings Plan: ABSLI savings plans offer the dual benefit of savings and protection. It provides the option to financially secure your family while saving money for their various life goals.

Term plans offered by Aditya Birla Sun Life Insurance

  • ABSLI DigiShield Plan: This term plan is a non-linked, non-participating term insurance plan which can be customised according to your requirements at a reasonable cost. You can choose your desired sum assured and plan options as per your requirement.
  • ABSLI Life Shield Plan: This plan gives you the option to choose from 8 different plan options according to your needs. 
  • ABSLI Saral Jeevan Bima: A simple term insurance plan provides a lump-sum amount to the policy beneficiary upon the insured’s demise, ensuring that the insured’s family’s aspirations and goals are fulfilled.


To know more about Aditya Birla Sun Life Insurance, visit and get the right advice from the experts.

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